The Motorist, Pedestrian and Bicyclists Safety Problem
In 2009, 4,092 pedestrians were killed and an estimated 59,000 were injured in traffic crashes in the United States – an 8 percent decrease from the 4,414 killed in 2008, and a 14 percent decrease from the 4,763 pedestrians killed in 2000.
Nationally, in 2009 pedestrian deaths accounted for 12 percent of all traffic fatalities, and made up 3 percent of all the people injured in traffic crashes.
The National Highway Traffic Safety Administration estimates that on average, a pedestrian is killed every two hours and injured every nine minutes on our nation’s roadways.
In 2009, 630 cyclists were killed and an additional 51,000 were injured in motor vehicle traffic crashes in the United States. Cyclist deaths accounted for 2 percent of all motor vehicle traffic fatalities, and made up 2 percent of all the people injured in traffic crashes during the year.
The number of cyclist fatalities in 2009 is 12 percent lower than the 718 cyclists fatalities reported in 2008.
Street Smart will be an annual public education, awareness and behavioral change campaign on the campus of Texas Tech University, in Lubbock Texas. The campaign plans to utilize radio, newspaper, and transit advertising, public awareness efforts, and added law enforcement, to respond to the challenges of campus motorist, pedestrian and bicyclist safety.
The Street Smart program emphasizes education of motorists and pedestrians through mass media. It is meant to complement, not replace, the efforts of state and local governments and agencies to build safer streets and sidewalks, enforce laws, and train better drivers, cyclists, and pedestrians.
The program is coordinated by University Parking Services (UPS), and is supported by donations from interested individuals and companies in the local community.
The Fall 2011 Street Smart campaign is scheduled to run from November 2-9th.