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Texas Tech University Launches Pedestrian Safety Campaign

by Heather Medley | Oct 25, 2011
University Parking Services, public officials, law enforcement and various campus departments are coming together to raise awareness about traffic safety.

Texas Tech University Launches Pedestrian Safety Campaign

Texas Tech University – University Parking Services, public officials, law enforcement and various campus departments are coming together to raise awareness about traffic safety. On October 27th, Lubbock Mayor Tom Martin will present University Parking Services and other campus departments with a commendation during the City Council meeting for their efforts to increase awareness for pedestrians, cyclists, and motorists.

Sponsored by University Parking Services, Be Street Smart Safety Week is a comprehensive campaign to promote transportation safety through education, enforcement and engineering. According to Eric Crouch, University Parking Services Managing Director, "On a national basis, over 5,000 pedestrians are killed, and 85,000 pedestrians are injured in roadway accidents every year, resulting in $20 billion societal costs. That's 200 pedestrians killed or injured every day. Just last week on campus, there were 3 vehicle-pedestrian collisions. So it's a problem everywhere. This information is timely and much needed."

"Pedestrian safety is a two-way street that requires awareness for both pedestrians and drivers," says Campaign Coordinator Heather Medley. "This campaign addresses both of those audiences," she added. Focusing on the results of preventable accidents, the campaign asks the members of the campus community to “Imagine the Impact” of their choices.

With events from simulator demonstrations, to presentations, and even a mock-tail party, this safety campaign focuses on issues from distracted driving to auto theft to obeying traffic laws as a cyclists and/or pedestrian. The goal of these events is to educate about the dangers distractions introduce to traffic safety and to encourage safe practices where all will reap the benefits of safer walk and roadways.

State Representative John Smithee, says of the program, “Texas Tech University's campaign stands out as a smart, sharp and timely public service awareness campaign, and it's a message that I hope Red Raiders fans everywhere will not only heed but share with others.” Source

More information about events and initiatives can be found at http://www.parking.ttu.edu/street-smart